Louis Vuitton launch its second NFT auction

The brand said two million people has downloaded the game since august

After launching Louis: The Game, a game that rewards players with historical NFT, in August last year, the luxury brand Louis Vuitton will release in a few months a second release where it will include new events and rewards, reported the portal Vogue Business.

In the game created by the famous luxury brand, users can accompany a character called Vivienne through a virtual world in a search for the 16 pages of a manuscript with information about the history of the founder and iconic designer Louis Vuitton in Paris, London Beijing and New York in 1858. These pages are exclusive postcards created as NFT by the brand. 

The NFT postcards being launched to commemorate Louis Vuitton’s 200th anniversary were designed by Wenew Labs and Mike Winkelmann. Each NFT in this series is a purely digital asset minted from the official Louis The Game wallet. Its provenance and authenticity is guaranteed on the Ethereum blockchain.

Players who collect a certain number of free NFTs in the game will have a chance to qualify for an NFT raffle, which runs until August 4. Players have a chance to win one of 10 new NFTs that feature Vivienne in a range of different looks, which will be portable across multiple platforms like a PFP.

According to Vogue, this project’s main goal is to educate players about Louis Vuitton’s 200-year history, and to that end the brand decided to organize an auction that awards the czar with free NFTs. Players who reach a certain threshold will have the opportunity to qualify for an NFT raffle. The NFTs portray Vivienne in a variety of appearances and will be portable across platforms and function as an avatar on social media, similar to an LV PFP.