Bulgari makes an impact with luxury, gemstones and NFTs

The brand launched three unique NFT as part of the ne collection

On Tuesday, Vogue announced that Italian jewelry brand Bulgari unveiled its new high jewelry collection in Paris on Monday, featuring emeralds, rubies and the new addition, Non-fungibles tokens (NFT).

The new collection includes a multi-million-euro, 10-carat Magnifica Ruby Metamorphosis necklace and the Emerald Glory necklace to be sold with digital twin NFTs, which link the physical goods to a virtual version. Both were developed as «digital twins». They are not replicas of necklaces to wear in Decentraland. 

The third NFT is called «Beyond Wonder». Different from previous,  Beyond Wonder is only a digital creation. Bulgari’s creative director of jewelry, Lucia Silvestri, designed the three NFTs  in partnership with Milan-based startup Miat.

This is not the Italian luxury brand’s first approach to NFTs. In April this year, the brand created an NFT of one of the brand’s iconic watch models, the Bulgari Octo Finissimo Ultra. The model had only 10 limited editions, and each watch had QR code engraved that, when scanned, yields access to a unique non-fungible token (NFT) representing digital art. 

“The future of contemporary art is partly digital and NFTs are the driver of digital contemporary art. Being able to give our clients an artistic dimension inspired by their jewellery gives to the piece an emotional dimension. The high jewellery piece will be worn three times a year while you can have your NFT on a nice screen at home,” Babin says

About Bulgari

Founded in Rome in 1884 by the talented Greek silversmith Sotirio Bulgari, the brand quickly established a reputation for Italian excellence with exquisite craftsmanship and magnificent jewellery creations.By the mid-1950s,  Bvlgari took a step further by introducing daring chromatic combinations of precious stones and coloured stones.

Over the decades, the Bulgari generations defined a distinctive style made of vibrant colour combinations, exquisitely balanced volumes and unmistakable motifs that pay homage to the Roman roots of the company. While always revering its cultural legacy, Bulgari introduced innovations that rewrote the rules of the jewellery universe and launched new trends that stood out as icons of contemporary design.