Fashion Show in the Metaverse! Tommy Hilfiger will exhibit its Spring 2022 and NFT collection there

Tommy Hilfiger to Showcase Spring 2022 Collection and NFTs at Decentraland Metaverse Fashion Week

Source: Diariobitcoin

The Metaverse is increasingly present in commerce. All companies want to be inside it! They know that consumers are moving there and, therefore, having a space there will be an important source of income. From restaurants , to banks and entertainment companies , they are all acquiring spaces in the different metaverses.

The world of fashion could not be missing from it.

Tommy Hilfiger announced yesterday that his company will join in the inaugural Decentraland Metaverse Fashion Week from March 24-27, 2022.

During Metaverse Fashion Week, the American fashion design firm said it will showcase its Spring 2022 collections and provide consumers with a “digital retail platform” featuring NFTs made by Tommy Hilfiger .

American fashion designer Tommy Hilfiger is ‘inspired by the power of digital technology’.

Many brands in the parade

In late February, Decentraland , the virtual Blockchain metaverse , announced that the project’s first Metaverse Fashion Week (MFW ) would take place this year. At the time, Decentraland mentioned that visitors would see appearances from Dolce & Gabbana, Selfridges, Jacob & Co, Franck Muller, Garrett Leight, Cavalli and The Fabricant. It was also noted at the time that American fashion design firm Tommy Hilfiger would be in attendance.

But just yesterday, Tommy Hilfiger himself, owner of the brand that bears his name, explained that joining Decentraland MFW represents the » brand’s focus on digital innovation and the exploration of new consumption channels.»

NFTs that may be real

Tommy Hilfiger further detailed that it has partnered with Boson Portal , a metaverse marketplace offering a “virtual lifestyle and cultural playground located in Decentraland ” . Yesterday’s announcement notes that a Tommy Hilfiger store will be located within the Boson Portal . Tommy Hilfiger store items are purchased as non-fungible token (NFT) assets, but owners can redeem NFTs for “physical products delivered directly to customers’ doorsteps.”

«Consumers can teleport their avatar to the virtual store and purchase a select range of limited edition products from the Tommy Hilfiger Spring 2022 collection,» details Boson Portal. «Visitors will find floating 3D renderings of signature styles, including a men’s varsity jacket, a women’s madras shirt and a unisex hoodie featuring the iconic Tommy Hilfiger logo.»

Designer Tommy Hilfiger explained that when he created his company he never thought that fashion events could be held virtually. “ When I founded my namesake brand in 1985, I never imagined I would see a time when fashion weeks would take place in a fully virtual 3D world, ” Tommy Hilfiger said in a statement. He added:

As we further explore the metaverse and all it has to offer, I am inspired by the power of digital technology and the opportunities it presents to engage with communities in exciting and relevant ways.

The announcement also notes that Tommy Hilfiger -branded Decentraland wearables will also be available through the Decentraland marketplace .