Emporio NFTs within the fashion business

The prominence of cryptocurrencies in all industries in the world has been imminent; from football that moves hundreds of people, to video games that interconnect people without borders. Emporio NFT was introduced to the spectacular world of Fashion, and brings the most influential headlines within the business. It should be noted that the trend impact of this market is due to its backbone which is the internet and access to unlimited information for all users in the world, today there are very few territories disconnected from this digital world, even more so after facing the social conditions to which the pandemic pushed us, where we had to naturalize the habitual activities to a mobile device: situation that affected young and old and we pushed to inform and nurture us of this new interface of reality: the digital world and the lately much mentioned Metaverse.

Due to the speed of its positioning it is impossible to be indifferent to the impact it has unleashed this new digital era and this has been a topic of conversation on the board of directors of the big brands that are the ones who move the fashion business towards the side that the more it favors it as an industry.

In July 2020 we witnessed the CAM: first parade of Virtual fashion from Latin America, where hundreds of fashion representatives participated as artists and as designers in the creation of this digital ecosystem where it continues emerging this industry, but now from a virtual reality perspective.

Although for many it still sounds a futuristic and crazy idea, today access to virtual reality experiences are becoming more common than you think, and it’s changing the market as we knew it, that is why it is important to us as users and consumers understand how the world is being structured through this ecosystem, which has allowed to live and have new sensations, viralize information much faster and change the way we have been living, even to improve the resources we have to live.

At the beginning of November, Nike launched its first collection of virtual clothing and footwear, where he communicated his initiative to be part of the metaverse through the product that has positioned in the market for years (its clothing and footwear collections), which means that in our virtual reality experience we will have the possibility of wearing the same brands that have positioned themselves in the tangible market. Balenciaga, meanwhile revolutionized fashion trends, when he launched his show in July where the protagonist was a single person “We see our world through a filter: honed, polished, shaped, photoshopped. We no longer decipher between the unedited and the altered, the genuine and the false, the tangible and the conceptual, reality and fiction, the false and deepfake it. Technology creates alternative realities and identities, a world of clones digital “, argued the creative director of Balenciaga, Demna Gvasalia, in a release. Collaborations with Gucci, and virtual projections for the development and growth of the fashion industry within this new reality.

Even in October of this year, the NFT collection of Dolce and Gabbana; a brand that has stood out for being at the forefront and being part of the trends that have generated the most impact in the world of fashion, which like everything is a domino effect that unleashes the expansion and capitalization of the new ecosystems created for digital businesses. As in all the evolutionary processes that we have gone through in the world, from the social structure to the business models that sustain the financial ecosystem that we are part, those who position themselves first are those who revolutionize and modify the trends, which in turn, benefit much more from the social transition and cultural that is lived in the process. Emporio NFT seeks to keep its users updated in the face of the novelties proposed by the most influential players in the market so that benefit and contribute to the expansion of ideas.