EA will continue to evaluate NFTs as it focuses on «delivering the best experience.»

The company’s CEO also mentioned that he sees EA as an independent company that continues to grow.

Source: 3djuegos /Axel García

During the latest results analysis conference call that we recently learned about, EA detailed their approach around NFTs, something they had done previously. But, this time, the vision doesn’t seem to be as clear as they had previously stated. The company’s CEO, Andrew Wilson, also stated that he sees EA as an independent company focused on growing slowly by attracting studios that «fit.»

After mentioning that NFTs would be the future of the video game industry, it is quite a different opinion that Wilson shared today, as he mentioned that EA will continue to evaluate them along with blockchain technology, taking into account the huge amount of collectibles available in video games. For now, the studio will focus on delivering «the best experience» to its community.

Although he did not strictly mention that he is not looking for EA to be bought out, Wilson expressed his vision to grow the company with the arrival of more and more studios. The CEO believes that a union of gaming and entertainment is on the way, and he looks to create more tools that will reach fans by the time this happens. Wilson also intends to put EA’s IPs at the center of everything, building experiences that gamers can not only play, but also watch, build and more.

Electronic Arts isn’t the only one with its sights set on NFTs, as SEGA hasn’t backed down with its blockchain bet, and others like Ubisoft are taking aim at gamers, expressing that the community «doesn’t get it.» However, there are also those who are totally against it, such as the creator of It Takes Two, and some who changed their minds, such as the voice of Joel in The Last of Us.