Collectibles

Volkswagen’s entry into the metaverse and the NFT world

Published

2 años ago

abril 14, 2022

Volkswagen launched a metaverse-inspired ad last month and an NFT collection this week.

Game on

The German car brand, Volkswagen, premiered in South Africa an advertising spot where they make a tour in the city of Johannesburg, and you can see it full of lights and technology, as if they were in a video game. The spot focuses on showing the features of the intelligent driver assistance system provided by the brand in its new Polo model, IQ.DRIVE.

In addition to that, they communicated on March 18 via Twitter that the ad is not only to watch but also created a kind of game with viewers as they hid NFTs within the spot which were found and announced through social networks and their prizes were both virtual and real. Users who found the NFTs had the right to keep them.

Our new ad is not just watchable. It’s playable. To celebrate the game-changing arrival of the new Polo, we’ve hidden NFTs inside the ad. If you find them, you can keep them and score yourself some loot in the real and meta worlds. Competition starts 18.03.22 #GameOnVW #NewPolo pic.twitter.com/NV6Pug3GBR
— VolkswagenSA (@VolkswagenSA) March 18, 2022

For this ad Volkswagen teamed up with Ogilvy South Africa and MetaLabsAfrica who created this interactive gaming ad mixed with storytelling, called Game on. Ogilvy made a statement talking about the impact of this kind of spots and emphasizes the importance of generating this kind of valuable content in a time where most ads are omitted.

Digital Garage

Digital Garage is a platform created by Volkswagen so that users can sell, buy, exchange, etc. in a simple way the collectible cards of vehicles, which will be created for fans or simply collectors, with the aim of digitizing their brand. The platform will be launched with two collections at the moment, GT Collection and Pen&Paper.

For the GT Collection Volkswagen chose its sporty line of cars and it consists of 23 collectible cards that include the GT, GTS and GTI models and the specific models Gol, Polo and Virtus will be available for purchase. The Pen&Paper collection includes 45 cards with the most historic models hand-drawn by the team of artists in Brazil, including the SP2, Santana, Kombi, Brasilia, up! models, among others.

In addition, collectible packs including a certain number of cards will be available for purchase. To purchase the cards it will be necessary to register at Digital Garage, which announces that it has several options as a payment method for ease of purchase. Volkswagen also opted for a low-carbon NFT solution.

For more information visit https://digitalgaragevw.com/