Montreux Jazz Festival Unveils New NFT Collection on Tezos
Montreux Jazz Festival today launched its second series of NFTs as part of its partnership with OneOf. Built on the energy efficient Tezos blockchain , ‘Diamond Seated Package’ NFTs unlock exclusive hospitality offers during the 56th Festival for concerts featuring Diana Ross, Björk and John Legend. The artwork was created by the New York artist. alex alpert .
The Montreux Jazz Festival continues its exploration into the world of NFTs with the new limited edition ‘Diamond Seated Pack’. The package offers exclusive hospitality offers during the Festival, as well as a unique visual work created by New York artist Alex Alpert.
“For my work on MJF, I wanted to pay homage to the festival’s legendary history and location, as well as reference the innovative musicians who perform there. I drew the design in a stream of consciousness style while listening to the music of the six artists featured in the collection. If you look closely at the design, you will find subtle references to the artists and their work,” said artist Alex Alpert.
Each ‘Diamond Seat Pack’ NFT unlocks the following features:
- Two seats on the balcony for a concert of the 56th edition at the Stravinsky Auditorium (6 nights to choose from: Diana Ross, John Legend, Nick Cave & The Bad Seeds, Björk, a-ha or Herbie Hancock/Jamie Cullum)
- Privileged access to the Belvédère, a bar reserved for artists and VIP guests of the Festival
- A CHF 100 voucher for the balcony bar of the Stravinsky Auditorium and the Belvédère
The number of NFTs is limited to 3 per night. NFTs can be purchased by credit card or cryptocurrency at oneof.com/mjf .
In April, the Montreux Jazz Festival unveiled its first NFT collection as part of a new partnership with Quincy Jones-backed US music platform OneOf. This first series of visual works had been imagined by Greg Guillemin and Camille Walala, in connection with the program of the 56th edition.
NFT technology, and Web3 in general, opens up many possibilities for the Festival, including enhancing its vast collection of historic posters and audiovisual recordings through collaboration with artists and rights holders. Additionally, the Festival is actively working with OneOf to develop innovative ways to support emerging musicians. The NFT presents new opportunities to collaborate with artists by giving them more control over their work and distribution.
For more information on the Montreux Jazz Festival, click here . To view Alex Alpert’s NFT art kit, click here .
To learn more about the Tezos blockchain, click here .
About Alex Albert:
Alex Alpert is a New York freestyle artist who began his career specializing in custom sneakers that have been commissioned and worn by many celebrities and athletes. Discovering NFT through Clubhouse, Alex quickly became a best-selling artist and community leader in the space. He collaborated with Aloe Blacc to create an official NFT tribute to Avicii with proceeds going to mental health awareness charities. He also co-created “Drawn Together,” an NFT collaborative project with 54 other top artists and NAMI, the National Alliance on Mental Illness. Most recently, Alex joined OneOf as the Director of NFT Creative, where he brings together musicians, brands and visual artists, continuing his mission to unite creatives from around the world.
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