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$MATIC: Coca-Cola Launches ‘A Special Digital Collectible’ on Polygon



Source: Cryptonews

On Sunday (July 7), which is when «International Friendship Day» is celebrated in the US, Coca-Cola announced that it is «thanking the fans who have been part of the brand’s journey to the metaverse over the past year with a special digital collectible Fallout.”

Collectibles have a unique share functionality to reveal where each artwork will be revealed after sharing it with a friend.[2/3] — Polygon Studios (@polygonstudios) August 7, 2022

Polygon is “a decentralized Ethereum scaling platform that enables developers to build easy-to-use, scalable dApps with low transaction fees without ever sacrificing security.” The Polygon Lightpaper describes Polygon as “a protocol and framework for building a connection of Ethereum-compatible blockchain networks.” On May 18, 2021, independent Ethereum educator, investor, and advisor Anthony Sassano took to Twitter to clear up some of the confusion around Polygon (e.g., some people refer to Polygon as an Ethereum sidechain, while others call it an L2 blockchain). Here are some highlights from that Twitter thread: “There’s the Matic Plasma chain and the Polygon PoS chain. The vast majority of activity is happening on the PoS chain.” “The PoS chain is what people refer to as an Ethereum ‘sidechain’ because it has its own set of permissionless validators (100+ that are staking MATIC), which means it doesn’t use the security of Ethereum (also known as Ethereum PoW). “The PoS chain goes beyond a standard sidechain and actually relies on and commits to Ethereum (what some people may call a ‘commit chain’). It is based on Ethereum because all the validation/staking logic for the PoS chain lives as a smart contract on Ethereum. “This means that if the Ethereum network goes offline, the Polygon PoS chain would also go offline. In second place, the PoS chain actually compromises/controls Ethereum from time to time.” “This has 2 benefits: it provides Ethereum-based finality to the PoS chain, and it can help the chain recover in the event of a catastrophic event. This also means that Polygon is paying Ethereum to use its block space (in ETH) and pay it to secure contracts and checkpoints.” The Coco-Cola announcement went on to say that this new collectible features “a design inspired by the bubbles inside a Coca-Cola bottle, as well as themes of connection and unity,” and that it was airdropped” to digital wallets. from owners of existing Coca-Cola collectibles on July 30.» Lucky recipients can “share a second International Friendship Day collectible with a friend to build the brand’s community of fans on the open blockchain.” Pratik Thakar, Head of Global Creative Strategy at Coca-Cola, said: “International Friendship Day, which launched our metaverse journey in 2021, is the perfect opportunity to thank and celebrate the people who have joined us. . We look forward to strengthening and expanding our ‘Real Magic’ community by creating connections through a variety of physical and virtual Coca-Cola experiences… We will continue to learn in this fast-moving space through limited edition collectible releases tied to cultural events. key code. moments with a focus on building our virtual ecosystem by surprising and delighting fans.» Coco-Cola also mentioned that “as the community grows, owners of digital collectibles will gain access to rewards and perks, including Coke Studio-powered experiences, gaming events and early access to limited-edition Coca-Cola product launches. -Cola Creations”. He went on to add: “Coca-Cola has created more than 4,000 digital collectibles, starting on International Friendship Day 2021 with a “swag box” auction to benefit Special Olympics International. Since then, the brand has released limited edition digital collectibles for International Burger Day and International Pride Day, the latest of which was a collaboration with acclaimed South African fashion designer and LGBTQIA+ advocate Rick Minsi to benefit OUT LGBT Well-Being. collaboration with the company avatar Tafi.

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