Pop artist The Weekend partners with Binance to integrate with Web3 and NFT technology

The partnership aims to bring a world tour and Web3 experiences to his fans and an exclusive NFT collection.

The famous cryptocurrency exchange platform «Binance» has announced its partnership with pop star ‘The Weeknd’ for his upcoming ‘After Hours Til Dawn’ tour, going hand in hand with the artist’s promise that his 2022 summer tour will be something really special for everyone, as it would be the first world tour to integrate Web3 technology.

The announcement of this great project was made on June 2nd through his official twitter account with the following message, «#Binance has partnered with @theweeknd to create the first world tour to integrate Web 3 technology: After Hours Til Dawn.

The tour, which kicks off July 8, 2022, will provide fans with an exclusive Web3 experience with tour-based NFT collections.

However, the exchange has been working with entrepreneurs such as HXOUSE, a think tank and community incubator for creative entrepreneurs, to launch the exclusive NFT collection for The Weeknd’s tour for some time now.

As mentioned by Iproup.com, «In addition to tour merchandise, attendees’ virtual tickets will also allow access to commemorative NFTs that will provide unique experiences for fans.»

«Binance is all about community, people, inclusion. I was impressed with their focus on users and their innovative edge,» said The Weeknd.

Yi He, co-founder of Binance, noted that «we are very excited to be the exclusive crypto partner of The Weeknd’s tour, giving fans and people the ability to interact with the crypto world in a different way.»

Summer Tour Benefits      

Earlier this year, the record-breaking artist and United Nations World Food Programme (WFP) Goodwill Ambassador launched the XO Humanitarian Fund to support WFP’s mission to save lives in hunger relief operations around the world.

At the launch of the tour, Binance will donate $2 million to the XO Humanitarian Fund, administered by the World Food Programme USA. In addition, The Weeknd and Binance are creating a specially designed NFT collection. Five percent of its sales will be donated to the XO Humanitarian Fund.

With this special version of the tour, it’s not just about the enthusiasm for new technologies, but the crypto world is also immersed in creating new communities, creating jobs, and giving global support to digital freedom. In this regard, it is recommended to stay tuned to future publications to learn more about the NFT collection and the details of the tour.