W3 Fansports will sponsor Ponferradina for three seasons
The technology consultancy W3 FanSports reaches an agreement with SD Ponferradina to sponsor the club for three seasons. W3 FanSports is specialized in blockchain technology, digitization and integration of the metaverse in sports entities. This collaboration agreement will allow Deportiva to benefit from its experience in these areas to offer more possibilities to its fans. Likewise, it will reinforce the club’s commitment in the field of innovation and new technologies.
W3 FanSports and Ponferradina
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Zeben Jorge, CEO of W3 FanSports, indicates that the agreement as an official technological partner of SD Ponferradina reinforces the business model of his company. It is a pride to work daily with a centennial club and with as much history as Deportiva, indicates Jorge. The work of W3 FanSports as an official partner will be to create joint strategies using blockchain technology with great benefits for fans. Among them, the creation of unique digital assets for fans to increase their experiences.
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Jorge explains that they will work together so that the fan and the Ponferradina brand are a benchmark in blockchain initiatives in sports. In this sense, one of the objectives is to internationalize the club. Along these lines, on the occasion of the club’s centenary, the team launched 100 physical and digital shirts last May. On that occasion, he did it hand in hand with collectID, a Swiss startup that won the Real Madrid acceleration program in the area of fan engagement.
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The shirt is an almost identical version of the centenary, with the only difference being that it has an integrated NFC Tag, which when scanned transforms into an NFT housed in a personal wallet within the collecID ecosystem. Said NFT allows the owner to receive exclusive content through push notifications. The first message allowed fans to show their selfies for free, explained Javier Jiménez, director of innovation at SD Ponferradina.