TMTPlaza launches a campaign with NFTs for VIP customers

The customers will be able to create their own avatar and turn it into an NFT

This week Korea’s shopping mall, Tuen Mun Town Plaza, announced that in order to adapt to changing customer needs, it has partnered with Articoin, to make fundamental changes to its beauty zone and create a new project called ‘BEAUTY WORLD’.

The revamped «Beauty World» at TMTP will bring together nearly 40 international beauty brands in an event that will take place from June 22 to July 26, 2022.

In addition, the partnership with Articoin will enable the company to develop the first membership program with Non Fungible Tokens (NFTs), which aims to attract 1,000 VIP customers, who will become members of the NFT beauty community «Beauty Me.»

For the promotion of this project, the company made partnerships with celebrities, who will be made up in 4 different style looks by artist Hilary Lau in a video advertisement. 

The video will be shown on various popular media channels, and will be displayed across screens in the mall. It will also be shared across TMTP’s Facebook, Instagram and YouTube platforms, as well as the makeup artist’s social media platforms. 

Chhoa Peck Lim, director of asset management of Sino Group said “Our customized ‘Beauty Me NFT’ enables customers to create their own avatar and turn it into an NFT, to echo how Beauty World can meet all the needs of different customers and to create different images here.” 

“Beauty Me NFT is an online-to-offline initiative combining NFT identification and real-life perk redemption as a win-win approach to enhance customer engagement and loyalty while drawing in footfall, sales and repeat customers. This NFT project is not a one-off event; rather, we aim to develop a long-term engagement with all NFT owners. tmtplaza will continue to grow this beauty-dedicated community, sustained via real-life membership offers and privileges and promoted through regular beauty campaigns.”

About TMT plaza

Tuen Mun Town Plaza is One of the largest shopping malls in the Northwest New Territories of Hong Kong, with 1000000 square feet of retail space and 400 shops of all varieties.  Established in 1988 and located in the town of Tuen Mun, it was developed by the Sino Group.