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MBC Teams Up with The Sandbox



Source: Nftplazas / Tokini Uti

The Sandbox metaverse will be getting yet another amazing addition as South Korean TV and radio network Munhwa Broadcasting Corporation (MBC) has signed a deal with it. This deal will see MBC open virtual versions of its premises in the metaverse. 

MBC Coming to The Sandbox

As per reports, MBC will be opening metaverse versions of its Seoul head office and its production studios. This is not the first time that it will be dabbling in the space given that it released metaverse avatars for its ‘The Masked Talent TV’ show. Now, it will be doing even more.

Not only will its Seoul office and production studio be featured in The Sandbox but community users will be able to visit and enjoy them. As the management of MBC explains, they’ve been following developments in the metaverse for some years now and the success that The Sandbox has seen with its collaborations with celebrities is inspirational. 

The management of The Sandbox, on its part, has also expressed excitement about working with MBC

I am delighted to be with MBC, which has been creating broadcast content loved by Koreans for a long time,” said Lee Seung-hee, the CEO of The Sandbox Korea,

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