Salvatore Ferragamo, a luxury fashion brand based in Florence, Italy, has set up a non-fungible token (NFT) booth in New York City, where customers can design and mint their own Ethereum-backed NFTs at OpenSea.
The stand is part of a larger launch of a Salvatore Ferragamo concept store in the city’s SoHo district, which opened its doors on Friday. Only 256 NFTs can be minted in total and they are free to all visitors. The fees it costs to mint an NFT will be covered in advance by the brand.
For the launch, the brand is working with artist Shxpir, who has previously worked with companies like Coach to design holographic bags. For Salvatore Ferragamo, Shxpir has created 3D digital visuals for NFTs.
The launch comes just a day after NFT.NYC, a non-fungible token conference in Times Square, wraps up after a week of discussions about how fashion brands can lean into the Web3 and NFT space. Big brands like Gucci, Prada, Bulgari and many others have recently launched their own NFT collections.
This is not Salvatore Ferragamo’s first step into the virtual world.
Last year, the brand worked with Obsess , a virtual and augmented reality software platform that helps companies launch virtual experiences and interactive e-stores. The virtual store, called «House of Gifts,» allowed customers to play in a digital village that showcased Ferragamo products.
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About the Author
Anushree covers how American businesses and corporations are moving into cryptocurrencies. She has written about business and technology for Bloomberg, Newsweek, Insider, and others. Reach out on Twitter @anu__dave