Hong Kong subway operator makes inroads into Animoca Brands’ Metaverse.

MTR Corporation will build a rail network in The Sandbox.

MTR (Mass Transit Railway), operator of the Hong Kong subway, has partnered with The Sandbox to become the first global transportation operator to enter Web3. To facilitate historical immersion, the company has acquired a parcel of land in the ever-popular metaverse, which will house a variety of immersive rail system experiences for locomotive enthusiasts to enjoy.

MTR, which also has businesses in real estate, thus becomes the first rail operator to bet on the virtual world.

According to the announcement made on April 21 by Animoca Brands, is its official twitter account, the world-class transport operator aims to build a rail-centric virtual space to deliver unique, fun and immersive experiences through gamification. The company wants to take «customer experiences to a new stage» and «engage creators to build this new community platform together.»

For its part, The Sandbox revealed that MTR has acquired a plot of land in the metaverse to build an immersive train station. It also has plans to interact with previous customers, particularly the younger generation.

Project Objectives

As MTR Corporation is the first to enter the metaverse in its industry, it comes with a list of unique ideas. The announcement reveals that the company has designed the system for players to enjoy the journey on many levels that expand the imagination beyond a train ride.

The project also envisions the construction of a railway museum to showcase the moments when MTR intersects and relates to Hong Kong’s communities and culture.

The company will also explore uses of the virtual environment to facilitate STEM education, an acronym for Science, Technology, Engineering and Mathematics.

In this sense the company not only seeks to venture into the new blockchain and metaverse technologies, but also seeks to facilitate the education of all users who dare to participate in the metaverse in a didactic way, with its open innovation approach, as well as serving to explore more innovative ideas for their businesses and services, also showing its support to local technology companies. Many more details about the project will be revealed soon.