For September, popular British automaker Bentley is looking to venture into the NFT ecosystem. The automaker will introduce its limited-edition collectibles in a yet-to-be-announced NFT marketplace in the coming weeks.
Bentley Ready First NFT Collection
The automaker will debut its first NFT on the carbon-neutral Polygon platform, limited to just 208 collector pieces. Consequently, the NFTs are set to be created exclusively by Bentley Design, representing exquisite British taste in luxury automobiles.
Owners of the digital collections will benefit from exclusive rewards and access to VIP privileges. Bently is positioning itself to dominate the Web3 ecosystem for the automotive industry, and its first NFT release will further its long-term vision.
Plus, the 208 limited edition collectibles are more than just a number. Signifies the speed level of previous Bentley performance cars. The Gran Tourer and the R-Type Continental. These cars hold a special place in Bentley’s design evolution due to their iconic status.
However, Bentley NFT collections will only be minted on the Polygon Blockchain network. Polygon is an Ethereum-based public chain used to bring many entities into the Web3 space.
Bentley is also supportive of the carbon neutral push, which is why it chose Polygon because of the network’s commitment to go completely green by the end of the year. Therefore, all of Bentley’s NFT collections would be carbon neutral.
Additionally, Bentley is also a signatory to the zero carbon movement as it seeks to achieve zero carbon emissions by 2030. All Bentley cars will be powered by electric batteries instead of fossil fuels. The automaker’s first foray into Web3 should follow the same pattern.
Bentley looks to the digital realm
The rapid explosion in the number of Bentley customers who do most of their business online inspired the automakers’ decision to venture into NFT. The influx of online transactions, digital goods, metaverse businesses, and cryptocurrency trading is another reason Bentley chose to go digital.
Furthermore, the digital marketplace is increasingly becoming the preferred place for buyers and sellers to interact. The rise of NFT collections has seen a surge in demand for digital art, and Bentley thinks he can replicate that in the luxury car space.
The British automaker’s NFT collections are the first of their kind for the automotive brand, signaling its intent to explore the Web3 environment. Bentley revealed that it would explore other digital ecosystems such as the metaverse, blockchain, online gaming, and others.
Holders of the newly released NFT collectibles will receive special rewards and exclusive opportunities, which the automaker will announce in due course.
Bentley plans to use proceeds from NFT sales to support students interested in design, manufacturing, and engineering. These are all core areas where the company needs talent on a regular basis.
In addition, it plans to support entities that work on environmentally sustainable projects, especially in the logistics sector.
Bentley revealed that pieces from the NFT collections and the art featured in them would be made public after the offering next month.