Only 1 in every 4 crypto holders is a woman. Yet, women make up 53% of those interested in joining the crypto space. Over the last year, we’ve seen mixing of beauty and crypto through non-fungible tokens (NFTs).
NFTs are a new type of digital asset powered by the blockchain. Beauty brands are capitalizing on this new technology to bring more women into the crypto space through creative NFT projects.
Within the past year, major beauty brands have started to utilize the blockchain.
In the beauty space, NFTs have been used as a way to launch new products and give fans the chance to have a digital collectible.
Beauty and The City is one of the newer color cosmetics brands making its way into the crypto space through NFTs. The newly launched Beauty and The City Crypto & Beauty NFT includes a Beauty and the City Lipliner, and the BNTC Crypto and a newsletter on cryptocurrency.